The allure of 'being based' consists in its intentional inappropriateness, a deliberate breaking of character. It appeals to an emotional core unbridled from calculated commercial packaging, tapping into that hidden impulse you’ve learned to cage as a result of social disciplining. You can eat whatever you want, wear whatever you like, say whatever on your mind and do whatever you enjoy. It's okay to hate him today and love him tomorrow(...)it’s also a seductive approach for quick wins in an influencer economy that structurally incentivizes a “me first” POV more so than ever in history, where the “super solo-ers” are the new elites in the making. But the danger of leaning into being “based” as a personal PR tactic is that it can backfire if you haven’t clarified who you are in all your contradictions.
Share this post
How to be "based" in the influencer economy
Share this post
The allure of 'being based' consists in its intentional inappropriateness, a deliberate breaking of character. It appeals to an emotional core unbridled from calculated commercial packaging, tapping into that hidden impulse you’ve learned to cage as a result of social disciplining. You can eat whatever you want, wear whatever you like, say whatever on your mind and do whatever you enjoy. It's okay to hate him today and love him tomorrow(...)it’s also a seductive approach for quick wins in an influencer economy that structurally incentivizes a “me first” POV more so than ever in history, where the “super solo-ers” are the new elites in the making. But the danger of leaning into being “based” as a personal PR tactic is that it can backfire if you haven’t clarified who you are in all your contradictions.